Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis

Australasian Marketing Journal

Volumn 22, Issue 3, 2014, Pages 246-256

  Robertson, Nichola ^a   Polonsky, Michael ^b   McQuilken, Lisa ^b  

^a DEAKIN UNIVERSITY   (Australia)

^b School of Management and Marketing   (Australia)

Author keywords

Consumer experience; E health service; Online self diagnosis; Resources; Value co destruction

Indexed keywords

EID: 85027926922     PISSN: 14413582     EISSN: 18393349     Source Type: Journal    
DOI: 10.1016/j.ausmj.2014.08.009     Document Type: Article

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