The influence of base rate and case information on health-risk perceptions: A unified model of self-positivity and self-negativity

Journal of Consumer Research

Volumn 39, Issue 5, 2013, Pages 931-946

  Yan, Dengfeng ^a   Sengupta, Jaideep ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84873830773     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/666596     Document Type: Article

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