Reconceptualizing Resources: A Critique of Service-Dominant Logic

Journal of Macromarketing

Volumn 33, Issue 4, 2013, Pages 306-321

  Campbell, Norah ^a   O'Driscoll, Aidan ^b   Saren, Michael ^c  

^a TRINITY COLLEGE DUBLIN   (Ireland)

^b DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^c UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

demateriality; entanglement; macromarketing; marketing theory; operand resources; service dominant logic

Indexed keywords

EID: 84891772207     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146713497755     Document Type: Article

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