The value co-destruction process: A customer resource perspective

European Journal of Marketing

Volumn 47, Issue 11-12, 2013, Pages 1889-1909

  Smith, Anne M ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Conservation of resources theory; Critical incidents; Logic; Resources; Service dominant logic; Value co destruction; Well being

Indexed keywords

EID: 84885437874     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-08-2011-0420     Document Type: Article

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