The Role of Big Data and Predictive Analytics in Retailing

Journal of Retailing

Volumn 93, Issue 1, 2017, Pages 79-95

  Bradlow, Eric T ^a   Gangwar, Manish ^b   Kopalle, Praveen ^c   Voleti, Sudhir ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b INDIAN SCHOOL OF BUSINESS   (India)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

Big data; Predictive analytics; Pricing; Retailing

Indexed keywords

EID: 85015436006     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2016.12.004     Document Type: Article

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