Mobile targeting

Management Science

Volumn 60, Issue 7, 2014, Pages 1738-1756

  Luo, Xueming ^a   Andrews, Michelle ^a   Fang, Zheng ^b   Phang, Chee Wei ^c  

^a TEMPLE UNIVERSITY   (United States)

^b Department of Management Science and System Science   (China)

^c FUDAN UNIVERSITY   (China)

Author keywords

Mobile commerce; Mobile targeting; Randomized field experiment

Indexed keywords

COMMERCE; MOBILE COMMERCE; MOBILE TELECOMMUNICATION SYSTEMS; PURCHASING; SALES;

CONSUMER RESPONSE; ESTIMATION MODELS; FIELD EXPERIMENT; MOBILE TARGETING; MOBILE TECHNOLOGY; RANDOMIZED EXPERIMENTS; SHORT MESSAGE SERVICES; UNOBSERVED HETEROGENEITY;

CONSUMER BEHAVIOR;

EID: 84904012520     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2013.1836     Document Type: Article

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