Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent dirichlet allocation

Journal of Marketing Research

Volumn 51, Issue 4, 2014, Pages 463-479

  Tirunillai, Seshadri ^a   Tellis, Gerard J ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Big data; Brand mapping; Consumer satisfaction; Dimensions; Latent dirichlet allocation; Quality; User generated content

Indexed keywords

EID: 84937918263     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0106     Document Type: Article

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