Geo-conquesting: Competitive locational targeting of mobile promotions

Journal of Marketing Research

Volumn 52, Issue 5, 2015, Pages 726-735

  Fong, Nathan M ^a   Fang, Zheng ^b   Luo, Xueming ^a  

^a TEMPLE UNIVERSITY   (United States)

^b SICHUAN UNIVERSITY   (China)

Author keywords

Competitive targeting; Locational targeting; Mobile commerce; Mobile targeting; Randomized field experiment

Indexed keywords

EID: 84945131840     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0229     Document Type: Article

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