The joint sales impact of frequency reward and customer tier components of loyalty programs

Marketing Science

Volumn 31, Issue 2, 2012, Pages 216-235

  Kopalle, Praveen K ^a   Sun, Yacheng ^b   Neslin, Scott A ^a   Sun, Baohong ^c   Swaminathan, Vanitha ^d  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c Center for AI and Institutions at CKGSB   (United States)

^d UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Customer tier programs; Database marketing; Frequency reward; Loyalty program; Segmentation

Indexed keywords

EID: 84859363496     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0687     Document Type: Article

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