Advertising intimacy: Relationship marketing and the services consumer

Journal of Advertising

Volumn 26, Issue 4, 1997, Pages 7-19

  Stern, Barbara B ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003473723     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673532     Document Type: Article

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