Can health “halos” extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

Journal of Business Research

Volumn 75, Issue , 2017, Pages 221-228

  Tangari, Andrea Heintz ^b   Haws, Kelly L ^c  

^a Myla)   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

^c VANDERBILT UNIVERSITY   (United States)

Author keywords

Consumption; Food; Guilt; Health halo; Product partitioning; Single serving packages

Indexed keywords

EID: 85009973157     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2016.08.032     Document Type: Article

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