Surcharges plus unhealthy labels reduce demand for unhealthy menu items

Journal of Marketing Research

Volumn 51, Issue 6, 2014, Pages 773-789

  Shah, Avni M ^a   Bettman, James R ^a   Ubel, Peter A ^a   Keller, Punam Anand ^c   Edell, Julie A ^b  

^a Madge and Dennis T McLawhom University   (United States)

^b DUKE UNIVERSITY   (United States)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

Field experiment; Health; Pricing; Sin tax; Unhealthy consumption

Indexed keywords

EID: 84921764004     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0434     Document Type: Article

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