The partitioning paradox: The big bite around small packages

International Journal of Research in Marketing

Volumn 32, Issue 2, 2015, Pages 230-233

  Holden, Stephen S ^a   Zlatevska, Natalina ^a  

^a BOND UNIVERSITY   (Australia)

Author keywords

Food consumption; Package size; Partitioning; Portion size; Restrained eaters

Indexed keywords

EID: 84930575356     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2015.03.002     Document Type: Article

References (9)

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