The role of advertising in consumer emotion management

International Journal of Advertising

Volumn 31, Issue 2, 2012, Pages

  Kemp, Elyria ^a   Bui, My ^b   Chapa, Sindy ^c  

^a UNIVERSITY OF NEW ORLEANS   (United States)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

^c TEXAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861325057     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-2-339-353     Document Type: Article

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