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Volumn 43, Issue 2, 2015, Pages 240-256

Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure

Author keywords

Consumer expectations; Consumer inferences; Health halos; Heuristic systematic processing; Product disclosure; Retail food choices; Retail product labeling

Indexed keywords


EID: 84894808775     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/s11747-014-0378-5     Document Type: Article
Times cited : (67)

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