Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Journal of Retailing

Volumn 93, Issue 1, 2017, Pages 120-135

  Ailawadi, Kusum L ^a   Farris, Paul W ^b  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Distribution coverage; Distribution metrics; Distribution strategy; Marketing metrics; Multichannel; Omnichannel

Indexed keywords

EID: 85009815231     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2016.12.003     Document Type: Article

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