Channel pass-through of trade promotions

Marketing Science

Volumn 29, Issue 2, 2010, Pages 250-267

  Nijs, Vincent ^a   Misra, Kanishka ^b   Anderson, Eric T ^a   Hansen, Karsten ^c   Krishnamurthi, Lakshman ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Channels; Competition; Measurement; Pass through; Trade promotion

Indexed keywords

EID: 77951987699     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0509     Document Type: Article

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