Preference minorities and the internet

Journal of Marketing Research

Volumn 48, Issue 4, 2011, Pages 670-682

  Choi, Jeonghye ^a   Bell, David R ^b  

^a Department of Innovation and Entrepreneurial Marketing   (South Korea)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Internet; Long tail; Preference minority; Retailing

Indexed keywords

EID: 79952398703     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.4.670     Document Type: Article

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