Accounting profits versus marketing profits: A relevant metric for category management

Marketing Science

Volumn 18, Issue 3, 1999, Pages 208-229

  Chen, Yuxin ^a   Hess, James D ^b   Wilcox, Ronald T ^c   Zhang, Z John ^d  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

^d Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Category management; Management decision models; Retailing

Indexed keywords

EID: 0033235406     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.3.208     Document Type: Article

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