The brand attitude formation process of emotional and informational ads

Journal of Business Research

Volumn 58, Issue 10, 2005, Pages 1397-1406

  Yoo, Changjo ^a   MacInnis, Deborah ^b  

^a Dongguk University   (South Korea)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Ad attitudes; Advertising execution; Attitude formation processes; Brand attitudes; Credibility; Feelings

Indexed keywords

EID: 23944518012     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.03.011     Document Type: Article

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