Why, When, And how much to entertain consumers in advertisements? A web-based facial tracking field study

Marketing Science

Volumn 33, Issue 6, 2014, Pages 809-827

  Teixeira, Thales ^a   Picard, Rosalind ^b   el Kaliouby, Rana ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c Affectiva Inc   (United States)

Author keywords

Advertising; Entertainment; Facial tracking; Hierarchical Bayes; Smile measurement

Indexed keywords

EID: 84923031736     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2014.0854     Document Type: Article

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