Imagery fluency and narrative advertising effects

Journal of Advertising

Volumn 42, Issue 1, 2013, Pages 54-68

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84876772686     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2012.749087     Document Type: Article

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