Influence of Facebook brand-page posts on online engagement

Online Information Review

Volumn 39, Issue 4, 2015, Pages 505-519

  Luarn, Pin ^a   Lin, Yu Fan ^a   Chiu, Yu Ping ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Brand post; Content type; Facebook; Media type; Online engagement

Indexed keywords

INFORMATION DISSEMINATION; MARKETING;

BRAND POST; CONTENT TYPE; FACEBOOK; MEDIA TYPES; ONLINE ENGAGEMENT;

SOCIAL NETWORKING (ONLINE);

ADMINISTRATIVE PERSONNEL; BEHAVIOR; HUMAN; INFORMATION DISSEMINATION; MARKETING; SOCIAL MEDIA;

EID: 84994577565     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/OIR-01-2015-0029     Document Type: Article

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