Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles

Public Relations Review

Volumn 35, Issue 3, 2009, Pages 317-319

  Bortree, Denise Sevick ^a   Seltzer, Trent ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Dialogic communication; Environmental advocacy; Online relationship building; Social networking sites

Indexed keywords

EID: 67649470397     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.05.002     Document Type: Article

References (7)

1. Holsti O.R. Content analysis for the social sciences and humanities (1969), Addison-Wesley Publishing Company, Reading, MA
2. Kent M.L., and Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 24 3 (1998) 321-334
3. Kent M.L., Taylor M., and White W.J. The relationship between Web site design and organizational responsiveness to stakeholders. Public Relations Review 29 (2003) 63-77
4. Seltzer T., and Mitrook M.A. The dialogic potential of weblogs in relationship building. Public Relations Review 33 (2007) 227-229
5. Sweetser K.D., and Lariscy R.W. Candidates make good friends: An analysis of candidates' uses of Facebook. International Journal of Strategic Communication 2 (2008) 175-198
6. Taylor M., Kent M.L., and White W.J. How activist organization are using the Internet to build relationships. Public Relations Review 27 3 (2001) 263-284
7. Traynor J., Poitevint M., Bruni B., Stiles H., Raines K., Little H., et al. On the ballot and in the loop: The dialogic capacity of campaign blogs in the 2008 election. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication. Chicago, IL (2008, August)