Key drivers of consumer loyalty to Facebook fan pages

Online Information Review

Volumn 38, Issue 3, 2014, Pages 362-380

  Ruiz Mafe, Carla ^a   Martí Parreño, Jose ^b   Sanz Blas, Silvia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

^b EUROPEAN UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Facebook; Individual media dependency; Loyalty; Technology Acceptance Model; Trust

Indexed keywords

MANAGEMENT; MANAGERS; RESEARCH;

FACEBOOK; INDIVIDUAL MEDIA DEPENDENCY; LOYALTY; TECHNOLOGY ACCEPTANCE MODEL; TRUST;

SOCIAL NETWORKING (ONLINE);

EID: 84902776572     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/OIR-05-2013-0101     Document Type: Article

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