A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page

Online Information Review

Volumn 37, Issue 5, 2013, Pages 787-803

  Bonsón, Enrique ^a   Ratkai, Melinda ^a  

^a UNIVERSITY OF HUELVA   (Spain)

Author keywords

Corporate dialogue; Corporate Facebook and Google+ metrics; Online reputation; Social legitimacy; Stakeholder engagement; Voluntary disclosure

Indexed keywords

CORPORATE DIALOGUE; GOOGLE+; ONLINE REPUTATION; SOCIAL LEGITIMACY; STAKEHOLDER ENGAGEMENT; VOLUNTARY DISCLOSURE;

COMMUNICATION; INDUSTRY;

SOCIAL NETWORKING (ONLINE);

EID: 84884852538     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/OIR-03-2012-0054     Document Type: Article

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