Social media and the transformation of brand communication

Proceedings of the 17th International Academic MindTrek Conference: "Making Sense of Converging Media", MindTrek 2013

Volumn , Issue , 2013, Pages 146-153

  Ryan, William ^a   Peruta, Adam ^a   Chouman, Suzanne ^a  

^a ITHACA COLLEGE   (United States)

Author keywords

Audience engagement; Brand communication; Brand communities; Social media

Indexed keywords

CONSUMER BEHAVIOR;

AUDIENCE ENGAGEMENT; BRAND LOYALTY; CONTENT ANALYSIS; FACEBOOK; PERSONAL RELATIONSHIPS; RESPONSIVE ENVIRONMENTS; SOCIAL MEDIA;

SOCIAL NETWORKING (ONLINE);

EID: 84893243514     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2523429.2523484     Document Type: Conference Paper

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