Factors influencing popularity of branded content in Facebook fan pages

European Management Journal

Volumn 32, Issue 6, 2014, Pages 1001-1011

  Sabate, Ferran ^a   Berbegal Mirabent, Jasmina ^b   Cañabate, Antonio ^a   Lebherz, Philipp R ^c  

^a UNIVERSITAT POLITÈCNICA DE CATALUNYA   (Spain)

^b UNIVERSITAT INTERNACIONAL DE CATALUNYA   (Spain)

^c KARLSRUHE INSTITUTE OF TECHNOLOGY   (Germany)

Author keywords

Consumer engagement; Content marketing; Facebook brand page; Social media optimization; Social networking site

Indexed keywords

EID: 84922445952     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2014.05.001     Document Type: Article

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