Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty

Long Range Planning

Volumn 40, Issue 2, 2007, Pages 244-261

  Souitaris, Vangelis ^a   Balabanis, George ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; ONLINE SYSTEMS; RETAIL STORES; WEBSITES;

E-SHOPPERS; ONLINE RETAILERS;

ELECTRONIC COMMERCE;

E-COMMERCE; MARKETING; NATIONAL ECONOMY; RETAILING; STRATEGIC APPROACH; WORLD WIDE WEB;

EURASIA; EUROPE; UNITED KINGDOM; WESTERN EUROPE;

EID: 34250181297     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2006.11.006     Document Type: Article

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