Price satisfaction and producer loyalty: The role of mediators in business to business relationships in Kenyan mango supply chain

British Food Journal

Volumn 118, Issue 5, 2016, Pages 1067-1084

  Mutonyi, Sarah ^a   Beukel, Karin ^a   Gyau, Amos ^b   Hjortsø, Carsten Nico ^a  

^a UNIVERSITY OF COPENHAGEN   (Denmark)

^b WORLD AGROFORESTRY CENTRE ICRAF   (Kenya)

Author keywords

Long term relationships; Loyalty; Price; Producer; Satisfaction; Trust

Indexed keywords

ATTENTION; CROSS-SECTIONAL STUDY; DEVELOPING COUNTRY; KENYA; MANGO; MEDIATOR; MODEL; RELIABILITY; SATISFACTION; SEMI STRUCTURED INTERVIEW; STATISTICAL MODEL; STRUCTURED QUESTIONNAIRE; TRUST;

EID: 84963864201     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-09-2015-0319     Document Type: Article

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