Linking price satisfaction and business performance in Malaysia's dairy industry

Asia Pacific Journal of Marketing and Logistics

Volumn 24, Issue 2, 2012, Pages 288-304

  Boniface, Bonaventure ^a   Gyau, Amos ^b   Stringer, Randy ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b WORLD AGROFORESTRY CENTRE   (Cameroon)

Author keywords

Agriculture; Business performance; Business to business marketing; Dairy industry; Malaysia; Milk; Price satisfaction; Prices

Indexed keywords

EID: 84898916304     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851211218066     Document Type: Article

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