Customers' purchase intentions as a reflection of price perception

Journal of Product and Brand Management

Volumn 17, Issue 3, 2008, Pages 188-196

  Munnukka, Juha ^a  

^a UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Mobile communication systems; Perception; Prices; Pricing policy; Service levels

Indexed keywords

EID: 45349108463     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810875106     Document Type: Article

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