Innovations - Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance

Journal of Product Innovation Management

Volumn 33, Issue 3, 2016, Pages 277-297

  Heidenreich, Sven ^a   Kraemer, Tobias ^a  

^a SAARLAND UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

FAILURE ANALYSIS; MARKETING;

EMPIRICAL RESEARCH; FAILURE RATE; MARKET INTRODUCTION; MENTAL SIMULATION; PASSIVE RESISTANCE; PRODUCT ADOPTION; PRODUCT LAUNCH; SCENARIO-BASED;

COMMERCE;

EID: 84963657239     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12273     Document Type: Article

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