Technology rejection: The case of the wallet phone

Journal of Consumer Marketing

Volumn 27, Issue 4, 2010, Pages 304-312

  Swilley, Esther ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

Communication technologies; Customer orientation; Data security; Privacy; Risk management

Indexed keywords

EID: 77954231623     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011052341     Document Type: Article

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