Perspective: New product failure rates: Influence of Argumentum ad populum and self-interest

Journal of Product Innovation Management

Volumn 30, Issue 5, 2013, Pages 976-979

  Castellion, George ^a   Markham, Stephen K ^b,c  

^a SSC Associates   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

^c Product Development and Management Association (PDMA)   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INNOVATION; MANAGEMENT;

EMPIRICAL STUDIES; FAILURE RATE; MANAGEMENT IS; PRODUCT FAILURES; PRODUCT INNOVATION;

FAILURE ANALYSIS;

EID: 84881439103     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2012.01009.x     Document Type: Review

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