A Multinational Study of the Diffusion of a Discontinuous Innovation

Australasian Marketing Journal

Volumn 14, Issue 2, 2006, Pages 17-33

  Atkin, Thomas ^a   Garcia, Rosanna ^a   Lockshin, Lawrence ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

Conjoint analysis; Diffusion of innovation; Market segmentation; Marketing strategy; Resistant innovations; Wine industry

Indexed keywords

EID: 77958086137     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(06)70058-1     Document Type: Article

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