Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation

Journal of Marketing Research

Volumn 48, Issue 5, 2011, Pages 827-839

  Zhao, Min ^a   Hoeffler, Steve ^b   Zauberman, Gal ^c  

^a UNIVERSITY OF TORONTO   (Canada)

^b VANDERBILT UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Affect; Cognition; Mental simulation; Product evaluation; Time; Visualization

Indexed keywords

EID: 80855157338     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.5.827     Document Type: Article

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