Information in launch messages: Stimulating the adoption of new high-tech consumer products

Journal of Product Innovation Management

Volumn 30, Issue 4, 2013, Pages 732-749

  Talke, Katrin ^a   Snelders, Dirk ^b  

^a TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER PRODUCTS;

ADOPTION BEHAVIOR; ADOPTION DECISION; ADOPTION INTENTION; FINANCIAL INFORMATION; INFORMATION TYPES; PILOT STUDIES; TECHNICAL INFORMATION;

EXPERIMENTS;

EID: 84879126046     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12017     Document Type: Article

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