The effectiveness of electronic word-of-mouth communication: A literature analysis

23rd Bled eConference eTrust: Implications for the Individual, Enterprises and Society - Proceedings

Volumn , Issue , 2010, Pages 329-345

  Cheung, Christy M K ^a   Thadani, Dimple R ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

E marketing; Electronic word of mouth; Literature analysis; Research framework; Social communication; Web 2.0

Indexed keywords

E-MARKETING; ELECTRONIC WORD OF MOUTHS; LITERATURE ANALYSIS; RESEARCH FRAMEWORKS; SOCIAL COMMUNICATIONS; WEB 2.0;

EID: 84961352670     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (58)

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