The impact of positive electronic word-of-mouth on consumer online purchasing decision

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5736 LNAI, Issue , 2009, Pages 501-510

  Cheung, Christy M K ^a   Lee, Matthew K O ^b   Thadani, Dimple R ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

E marketing; Electronic commerce; Electronic word of mouth; Online consumer behavior; Online shopping; Trust; Virtual community

Indexed keywords

E-MARKETING; ELECTRONIC WORD-OF-MOUTH; ONLINE CONSUMER BEHAVIOR; ONLINE SHOPPING; TRUST; VIRTUAL COMMUNITY;

KNOWLEDGE ENGINEERING; SALES; VIRTUAL REALITY;

ELECTRONIC COMMERCE;

EID: 70350594130     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-04754-1_51     Document Type: Conference Paper

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