Measuring consumers’ engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands

Journal of Advertising Research

Volumn 56, Issue 1, 2016, Pages 64-80

  Schivinski, Bruno ^a   Christodoulides, George ^b   Dabrowski, Dariusz ^c  

^a NOTTINGHAM TRENT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LONDON   (United Kingdom)

^c GDANSK UNIVERSITY OF TECHNOLOGY   (Poland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84961169039     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-2016-004     Document Type: Article

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