"Like it or not": Consumer responses to word-of-mouth communication in on-line social networks

Management Research Review

Volumn 35, Issue 9, 2012, Pages 878-899

  Coulter, Keith S ^a   Roggeveen, Anne ^b  

^a CLARK UNIVERSITY   (United States)

^b BABSON COLLEGE   (United States)

Author keywords

Consumer behaviour; Facebook; Internet; Online social networks; Social media; Social networking sites; Twitter; Word of mouth

Indexed keywords

EID: 84864150336     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171211256587     Document Type: Article

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