Digital word of mouth and its offline amplification: A holistic approach to leveraging and amplifying all forms of WOM

Journal of Advertising Research

Volumn 55, Issue 1, 2015, Pages

  Fulgoni, Gian M ^a   Lipsman, Andrew ^a  

^a Comscore Inc ^*  (United States)

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EID: 84924873936     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-55-1-018-021     Document Type: Note

References (8)

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2. “WOM Is More Offline than Online.” Brad Fay & Steve Thompson, Keller Fay, ADMAP, October 2012.
3. “How Influence Works.” Ed Keller, Keller Fay, ADMAP, December 2012.
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5. “The Visual Web’s Influence on Online Retail.” lonelybrand.com, November 7, 2012. Retrieved December 3, 2014, at http://lonelybrand.com/blog/the-visual-webs-influence-on-online-retail.
6. “Yelp and the 1/9/90 Rule.” yelp.com blog page, June 6, 2011. Retrieved December 3, 2014, at href="http://officialblog.yelp.com/2011/06/yelp-and-the-1990-rule.html".
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8. “10 Stories of Unforgettable Customer Service.” entrepreneur.com, July 2, 2014. Retrieved December 3, 2014, at http://www.entrepreneur.com/article/234956.