-
3
-
-
14544296154
-
Assessing the Influence of Design Dimensions on Stated Choice Experiment Estimates
-
Caussade S., Ortúzar J.D., Rizzi L.I., Hensher D.A. Assessing the Influence of Design Dimensions on Stated Choice Experiment Estimates. Transportation Research Part B: Methodological 2005, 39:621-640.
-
(2005)
Transportation Research Part B: Methodological
, vol.39
, pp. 621-640
-
-
Caussade, S.1
Ortúzar, J.D.2
Rizzi, L.I.3
Hensher, D.A.4
-
4
-
-
84864631909
-
The impact of purchase quantity on the compromise effect: The balance heuristic
-
Cheng Y.-H., Chang S.-S., Chuang S.-C., Yu M.-W. The impact of purchase quantity on the compromise effect: The balance heuristic. Judgment and Decision Making 2012, 7:499-512.
-
(2012)
Judgment and Decision Making
, vol.7
, pp. 499-512
-
-
Cheng, Y.-H.1
Chang, S.-S.2
Chuang, S.-C.3
Yu, M.-W.4
-
5
-
-
4344560180
-
Extremeness Aversion and Attribute-Balance Effects in Choice
-
Chernev A. Extremeness Aversion and Attribute-Balance Effects in Choice. Journal of Consumer Research 2004, 31:249-263.
-
(2004)
Journal of Consumer Research
, vol.31
, pp. 249-263
-
-
Chernev, A.1
-
6
-
-
25144440842
-
Context Effects Without a Context: Attribute Balance as a Reason for Choice
-
Chernev A. Context Effects Without a Context: Attribute Balance as a Reason for Choice. Journal of Consumer Research 2005, 32:213-223.
-
(2005)
Journal of Consumer Research
, vol.32
, pp. 213-223
-
-
Chernev, A.1
-
8
-
-
77957927366
-
Dimensional Range Overlap and Context Effects in Consumer Judgments
-
Chien Y.W., Wegener D.T., Hsiao C.C., Petty R.E. Dimensional Range Overlap and Context Effects in Consumer Judgments. Journal of Consumer Research 2010, 37:530-542.
-
(2010)
Journal of Consumer Research
, vol.37
, pp. 530-542
-
-
Chien, Y.W.1
Wegener, D.T.2
Hsiao, C.C.3
Petty, R.E.4
-
9
-
-
21744432293
-
Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality
-
Dawar N., Parker P. Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. Journal of Marketing 1994, 58:81-95.
-
(1994)
Journal of Marketing
, vol.58
, pp. 81-95
-
-
Dawar, N.1
Parker, P.2
-
10
-
-
0002567286
-
Perceived Risk and Risk Relievers: An Empirical Investigation
-
Derbaix C. Perceived Risk and Risk Relievers: An Empirical Investigation. Journal of Economic Psychology 1983, 3:19-38.
-
(1983)
Journal of Economic Psychology
, vol.3
, pp. 19-38
-
-
Derbaix, C.1
-
11
-
-
49749144762
-
Beyond rationality: The content of preferences
-
Dhar R., Novemsky N. Beyond rationality: The content of preferences. Journal of Consumer Psychology 2008, 18:175-178.
-
(2008)
Journal of Consumer Psychology
, vol.18
, pp. 175-178
-
-
Dhar, R.1
Novemsky, N.2
-
13
-
-
0034402247
-
Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice
-
Dhar R., Nowlis S.M., Sherman S.J. Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice. Journal of Consumer Psychology 2000, 9:189-200.
-
(2000)
Journal of Consumer Psychology
, vol.9
, pp. 189-200
-
-
Dhar, R.1
Nowlis, S.M.2
Sherman, S.J.3
-
14
-
-
0000254125
-
Indifference curves that travel with the choice set
-
Drolet A., Simonson I., Tversky A. Indifference curves that travel with the choice set. Marketing Letters 2000, 11:199-209.
-
(2000)
Marketing Letters
, vol.11
, pp. 199-209
-
-
Drolet, A.1
Simonson, I.2
Tversky, A.3
-
15
-
-
0033878076
-
Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error
-
Fischer G.W., Luce M.F., Jia J. Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error. Management Science 2000, 46:88-103.
-
(2000)
Management Science
, vol.46
, pp. 88-103
-
-
Fischer, G.W.1
Luce, M.F.2
Jia, J.3
-
17
-
-
70349932169
-
Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice
-
Goukens C., Dewitte S., Warlop L. Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice. Journal of Marketing Research 2009, 46:682-692.
-
(2009)
Journal of Marketing Research
, vol.46
, pp. 682-692
-
-
Goukens, C.1
Dewitte, S.2
Warlop, L.3
-
19
-
-
70149093907
-
The Influence of Categorical Attributes on Choice Context Effects
-
Ha Y.-W., Park S., Ahn H.-K. The Influence of Categorical Attributes on Choice Context Effects. Journal of Consumer Research 2009, 36:463-477.
-
(2009)
Journal of Consumer Research
, vol.36
, pp. 463-477
-
-
Ha, Y.-W.1
Park, S.2
Ahn, H.-K.3
-
20
-
-
21344477719
-
Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
-
Hardie B.G.S., Johnson E.J., Fader P.S. Modeling Loss Aversion and Reference Dependence Effects on Brand Choice. Marketing Science 1993, 12:378.
-
(1993)
Marketing Science
, vol.12
, pp. 378
-
-
Hardie, B.G.S.1
Johnson, E.J.2
Fader, P.S.3
-
21
-
-
21844525827
-
Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence
-
Heath T.B., Chatterjee S. Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence. Journal of Consumer Research 1995, 22:268-284.
-
(1995)
Journal of Consumer Research
, vol.22
, pp. 268-284
-
-
Heath, T.B.1
Chatterjee, S.2
-
22
-
-
33750530131
-
How Do Respondents Process Stated Choice Experiments? Attribute Consideration Under Varying Information Load
-
Hensher D.A. How Do Respondents Process Stated Choice Experiments? Attribute Consideration Under Varying Information Load. Journal of Applied Econometrics 2006, 21:861-878.
-
(2006)
Journal of Applied Econometrics
, vol.21
, pp. 861-878
-
-
Hensher, D.A.1
-
23
-
-
77956773952
-
Promotion and prevention: Regulatory focus as a motivational principle
-
Higgins E.T. Promotion and prevention: Regulatory focus as a motivational principle. Advances in Experimental Social Psychology 1998, 30:1-46.
-
(1998)
Advances in Experimental Social Psychology
, vol.30
, pp. 1-46
-
-
Higgins, E.T.1
-
24
-
-
0006807661
-
Promotion and prevention experiences: Relating emotions to nonemotional motivational states
-
Lawrance Erlbaum Associates, London, J.P. Forgas (Ed.)
-
Higgins E.T. Promotion and prevention experiences: Relating emotions to nonemotional motivational states. Handbook of Affect and Social Cognition 2001, Lawrance Erlbaum Associates, London. J.P. Forgas (Ed.).
-
(2001)
Handbook of Affect and Social Cognition
-
-
Higgins, E.T.1
-
25
-
-
0002020889
-
Hedonic Consumption: Emerging Concepts, Methods and Propositions
-
Hirschman E.C., Holbrook M.B. Hedonic Consumption: Emerging Concepts, Methods and Propositions. The Journal of Marketing 1982, 46:92-101.
-
(1982)
The Journal of Marketing
, vol.46
, pp. 92-101
-
-
Hirschman, E.C.1
Holbrook, M.B.2
-
27
-
-
0000221240
-
Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis
-
Huber J., Payne J.W., Puto C. Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis. Journal of Consumer Research 1982, 9:90.
-
(1982)
Journal of Consumer Research
, vol.9
, pp. 90
-
-
Huber, J.1
Payne, J.W.2
Puto, C.3
-
29
-
-
0034345964
-
Unobserved Heterogeneity as an Alternative Explanation for Reversal" Effects in Behavioral Research
-
Hutchinson J.W., Kamakura W.A., Lynch J.G. Unobserved Heterogeneity as an Alternative Explanation for Reversal" Effects in Behavioral Research. Journal of Consumer Research 2000, 27:324-344.
-
(2000)
Journal of Consumer Research
, vol.27
, pp. 324-344
-
-
Hutchinson, J.W.1
Kamakura, W.A.2
Lynch, J.G.3
-
31
-
-
33746845731
-
Loss Aversion is an Affective Forecasting Error
-
Kermer D.A., Driver-Linn E., Wilson T.D., Gilbert D.T. Loss Aversion is an Affective Forecasting Error. Psychological Science 2006, 17:649-653.
-
(2006)
Psychological Science
, vol.17
, pp. 649-653
-
-
Kermer, D.A.1
Driver-Linn, E.2
Wilson, T.D.3
Gilbert, D.T.4
-
32
-
-
84909053714
-
A behavioral decision theory perspective on hedonic and utilitarian choice
-
Routledge, NY: New York, S. Ratneshwar, D.G. Mick (Eds.)
-
Khan U., Dhar R., Wertenbroch K. A behavioral decision theory perspective on hedonic and utilitarian choice. Inside consumption: Frontiers of research on consumer motives, goals, and desires 2005, 144-165. Routledge, NY: New York. S. Ratneshwar, D.G. Mick (Eds.).
-
(2005)
Inside consumption: Frontiers of research on consumer motives, goals, and desires
, pp. 144-165
-
-
Khan, U.1
Dhar, R.2
Wertenbroch, K.3
-
33
-
-
79952029592
-
When Trade-offs Matter: The Effect of Choice Construal on Context Effects
-
Khan U., Zhu M., Kalra A. When Trade-offs Matter: The Effect of Choice Construal on Context Effects. Journal of Marketing Research 2011, 48:62-71.
-
(2011)
Journal of Marketing Research
, vol.48
, pp. 62-71
-
-
Khan, U.1
Zhu, M.2
Kalra, A.3
-
34
-
-
49749141446
-
The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science
-
Kivetz R., Netzer O., Schrift R. The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science. Journal of Consumer Psychology 2008, 18:179-186.
-
(2008)
Journal of Consumer Psychology
, vol.18
, pp. 179-186
-
-
Kivetz, R.1
Netzer, O.2
Schrift, R.3
-
36
-
-
84869025890
-
Low Hopes, High Expectations Expectancy Effects and the Replicability of Behavioral Experiments
-
Klein O., Doyen S., Leys C., Miller S., Questienne L., Cleeremans A. Low Hopes, High Expectations Expectancy Effects and the Replicability of Behavioral Experiments. Perspectives on Psychological Science 2012, 7:572-584.
-
(2012)
Perspectives on Psychological Science
, vol.7
, pp. 572-584
-
-
Klein, O.1
Doyen, S.2
Leys, C.3
Miller, S.4
Questienne, L.5
Cleeremans, A.6
-
37
-
-
84869008754
-
Rewarding Replications A Sure and Simple Way to Improve Psychological Science
-
Koole S.L., Lakens D. Rewarding Replications A Sure and Simple Way to Improve Psychological Science. Perspectives on Psychological Science 2012, 7:608-614.
-
(2012)
Perspectives on Psychological Science
, vol.7
, pp. 608-614
-
-
Koole, S.L.1
Lakens, D.2
-
38
-
-
21344478085
-
Context effects, new brand entry, and consideration sets
-
Lehmann D.R., Pan Y. Context effects, new brand entry, and consideration sets. Journal of Marketing Research 1994, 31:364-374.
-
(1994)
Journal of Marketing Research
, vol.31
, pp. 364-374
-
-
Lehmann, D.R.1
Pan, Y.2
-
39
-
-
84960544256
-
Choice Difficulty and the Compromise Effect in Candidate Choice
-
Levine R. Choice Difficulty and the Compromise Effect in Candidate Choice. Working Paper 2008.
-
(2008)
Working Paper
-
-
Levine, R.1
-
41
-
-
33645549260
-
What You Don't Know Might Hurt You: Some Unresolved Issues in the Design and Analysis of Discrete Choice Experiments
-
Louviere J.J. What You Don't Know Might Hurt You: Some Unresolved Issues in the Design and Analysis of Discrete Choice Experiments. Environmental and Resource Economics 2006, 34:173-188.
-
(2006)
Environmental and Resource Economics
, vol.34
, pp. 173-188
-
-
Louviere, J.J.1
-
45
-
-
84960544257
-
Context effects and their drivers
-
Mathmann F. Context effects and their drivers. Working Paper 2014.
-
(2014)
Working Paper
-
-
Mathmann, F.1
-
46
-
-
0000883977
-
A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration
-
McFadden D. A Method of Simulated Moments for Estimation of Discrete Response Models Without Numerical Integration. Econometrica 1989, 57:995-1026.
-
(1989)
Econometrica
, vol.57
, pp. 995-1026
-
-
McFadden, D.1
-
48
-
-
34547830371
-
Compromise and attraction effects under prevention and promotion motivations
-
Mourali M., Böckenholt U., Laroche M. Compromise and attraction effects under prevention and promotion motivations. Journal of Consumer Research 2007, 34:234-247.
-
(2007)
Journal of Consumer Research
, vol.34
, pp. 234-247
-
-
Mourali, M.1
Böckenholt, U.2
Laroche, M.3
-
49
-
-
84857626103
-
Do Real Payments Really Matter? A Re-Examination of the Compromise Effect in Hypothetical and Binding Choice Settings
-
Müller H., Kroll E.B., Vogt B. Do Real Payments Really Matter? A Re-Examination of the Compromise Effect in Hypothetical and Binding Choice Settings. Marketing Letters 2012, 23:73-92.
-
(2012)
Marketing Letters
, vol.23
, pp. 73-92
-
-
Müller, H.1
Kroll, E.B.2
Vogt, B.3
-
50
-
-
84902546955
-
A Meta-analysis of Loss Aversion in Product Choice
-
Neumann N., Böckenholt U. A Meta-analysis of Loss Aversion in Product Choice. Journal of Retailing 2014, 90.
-
(2014)
Journal of Retailing
, vol.90
-
-
Neumann, N.1
Böckenholt, U.2
-
51
-
-
23744448919
-
Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta-Analysis
-
Notani A.S. Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta-Analysis. Journal of Consumer Psychology 1998, 7:247-271.
-
(1998)
Journal of Consumer Psychology
, vol.7
, pp. 247-271
-
-
Notani, A.S.1
-
52
-
-
14844309742
-
Justifying the hedonic and the effects on fun versus practical consumption
-
Okada E.M. Justifying the hedonic and the effects on fun versus practical consumption. Journal of Marketing Research 2005, 42:43.
-
(2005)
Journal of Marketing Research
, vol.42
, pp. 43
-
-
Okada, E.M.1
-
53
-
-
21144476456
-
The Influence of New Brand Entry on Subjective Brand Judgments
-
Pan Y., Lehmann D.R. The Influence of New Brand Entry on Subjective Brand Judgments. The Journal of Consumer Research 1993, 20:76-86.
-
(1993)
The Journal of Consumer Research
, vol.20
, pp. 76-86
-
-
Pan, Y.1
Lehmann, D.R.2
-
54
-
-
84869036789
-
Is the Replicability Crisis Overblown? Three Arguments Examined
-
Pashler H., Harris C.R. Is the Replicability Crisis Overblown? Three Arguments Examined. Perspectives on Psychological Science 2012, 7:531-536.
-
(2012)
Perspectives on Psychological Science
, vol.7
, pp. 531-536
-
-
Pashler, H.1
Harris, C.R.2
-
55
-
-
84869040930
-
Editors' Introduction to the Special Section on Replicability in Psychological Science A Crisis of Confidence?
-
Pashler H., Wagenmakers E.J. Editors' Introduction to the Special Section on Replicability in Psychological Science A Crisis of Confidence?. Perspectives on Psychological Science 2012, 7:528-530.
-
(2012)
Perspectives on Psychological Science
, vol.7
, pp. 528-530
-
-
Pashler, H.1
Wagenmakers, E.J.2
-
57
-
-
68649114564
-
Deciding Without Resources: Resource Depletion and Choice in Context
-
Pocheptsova A., Amir O., Dhar R., Baumeister R.F. Deciding Without Resources: Resource Depletion and Choice in Context. Journal of Marketing Research 2009, 46:344-355.
-
(2009)
Journal of Marketing Research
, vol.46
, pp. 344-355
-
-
Pocheptsova, A.1
Amir, O.2
Dhar, R.3
Baumeister, R.F.4
-
58
-
-
0031505426
-
The Role of Inference in Context Effects: Inferring What You Want From What is Available
-
Prelec D., Wernerfelt B., Zettelmeyer F. The Role of Inference in Context Effects: Inferring What You Want From What is Available. Journal of Consumer Research 1997, 24:118-126.
-
(1997)
Journal of Consumer Research
, vol.24
, pp. 118-126
-
-
Prelec, D.1
Wernerfelt, B.2
Zettelmeyer, F.3
-
59
-
-
0002542101
-
Independence of irrelevant alternatives
-
Ray P. Independence of irrelevant alternatives. Econometrica 1973, 41:987-991.
-
(1973)
Econometrica
, vol.41
, pp. 987-991
-
-
Ray, P.1
-
61
-
-
0035234392
-
Meta-Analysis: Recent Developments in Quantitative Methods for Literature Reviews
-
Rosenthal R., DiMatteo M.R. Meta-Analysis: Recent Developments in Quantitative Methods for Literature Reviews. Annual Review of Psychology 2001, 52:59-82.
-
(2001)
Annual Review of Psychology
, vol.52
, pp. 59-82
-
-
Rosenthal, R.1
DiMatteo, M.R.2
-
62
-
-
77957914548
-
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
-
Scheibehenne B., Greifeneder R., Todd P.M. Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload. Journal of Consumer Research 2010, 37:409-425.
-
(2010)
Journal of Consumer Research
, vol.37
, pp. 409-425
-
-
Scheibehenne, B.1
Greifeneder, R.2
Todd, P.M.3
-
63
-
-
53549087499
-
Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand
-
Sharpe K., Staelin R., Huber J. Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand. Journal of Consumer Research 2008, 35:406-422.
-
(2008)
Journal of Consumer Research
, vol.35
, pp. 406-422
-
-
Sharpe, K.1
Staelin, R.2
Huber, J.3
-
64
-
-
77950203370
-
Contrast and Assimilation Effects of Processing Fluency
-
Shen H., Jiang Y., Adaval R. Contrast and Assimilation Effects of Processing Fluency. Journal of Consumer Research 2010, 36:876-889.
-
(2010)
Journal of Consumer Research
, vol.36
, pp. 876-889
-
-
Shen, H.1
Jiang, Y.2
Adaval, R.3
-
65
-
-
21344462142
-
Understanding the Mechanism and Determinants of Compromise Effects
-
Sheng S., Parker A.M., Nakamoto K. Understanding the Mechanism and Determinants of Compromise Effects. Psychology and Marketing 2005, 22:591-609.
-
(2005)
Psychology and Marketing
, vol.22
, pp. 591-609
-
-
Sheng, S.1
Parker, A.M.2
Nakamoto, K.3
-
66
-
-
84878221717
-
False-positive psychology undisclosed flexibility in data collection and analysis allows presenting anything as significant
-
Simmons J.P., Nelson L.D., Simonsohn U. False-positive psychology undisclosed flexibility in data collection and analysis allows presenting anything as significant. Psychological Science 2011, 20:1-8.
-
(2011)
Psychological Science
, vol.20
, pp. 1-8
-
-
Simmons, J.P.1
Nelson, L.D.2
Simonsohn, U.3
-
67
-
-
0000704093
-
Choice Based on Reasons: The Case of Attraction and Compromise Effects
-
Simonson I. Choice Based on Reasons: The Case of Attraction and Compromise Effects. Journal of Consumer Research 1989, 16:158.
-
(1989)
Journal of Consumer Research
, vol.16
, pp. 158
-
-
Simonson, I.1
-
68
-
-
49749103147
-
Will I Like A Medium Pillow? Another Look at Constructed and Inherent Preferences
-
Simonson I. Will I Like A Medium Pillow? Another Look at Constructed and Inherent Preferences. Journal of Consumer Psychology 2008, 18:155-169.
-
(2008)
Journal of Consumer Psychology
, vol.18
, pp. 155-169
-
-
Simonson, I.1
-
69
-
-
84919662697
-
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
-
Simonson I. Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance. Journal of Marketing Research 2014, 51:514-519.
-
(2014)
Journal of Marketing Research
, vol.51
, pp. 514-519
-
-
Simonson, I.1
-
70
-
-
0034343663
-
The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
-
Simonson I., Nowlis S.M. The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons. Journal of Consumer Research 2000, 27:49-68.
-
(2000)
Journal of Consumer Research
, vol.27
, pp. 49-68
-
-
Simonson, I.1
Nowlis, S.M.2
-
71
-
-
21344483273
-
The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality
-
Simonson I., Nowlis S.M., Lemon K. The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality. Marketing Science 1993, 12:357-377.
-
(1993)
Marketing Science
, vol.12
, pp. 357-377
-
-
Simonson, I.1
Nowlis, S.M.2
Lemon, K.3
-
72
-
-
0000275661
-
Choice in Context: Tradeoff Contrast and Extremeness Aversion
-
Simonson I., Tversky A. Choice in Context: Tradeoff Contrast and Extremeness Aversion. Journal of Marketing Research 1992, 29:281-295.
-
(1992)
Journal of Marketing Research
, vol.29
, pp. 281-295
-
-
Simonson, I.1
Tversky, A.2
-
73
-
-
0034823867
-
Funnel Plots for Detecting Bias in Meta-Analysis: Guidelines on Choice of Axis
-
Sterne J.A.C., Egger M. Funnel Plots for Detecting Bias in Meta-Analysis: Guidelines on Choice of Axis. Journal of Clinical Epidemiology 2001, 54:1046-1055.
-
(2001)
Journal of Clinical Epidemiology
, vol.54
, pp. 1046-1055
-
-
Sterne, J.A.C.1
Egger, M.2
-
74
-
-
0000538440
-
Mental Accounting and Consumer Choice
-
Thaler R.H. Mental Accounting and Consumer Choice. Marketing Science 1985, 4:199-214.
-
(1985)
Marketing Science
, vol.4
, pp. 199-214
-
-
Thaler, R.H.1
-
76
-
-
21844492017
-
A rational reconstruction of the compromise effect: Using market data to infer utilities
-
Wernerfelt B. A rational reconstruction of the compromise effect: Using market data to infer utilities. Journal of Consumer Research 1995, 21:627-633.
-
(1995)
Journal of Consumer Research
, vol.21
, pp. 627-633
-
-
Wernerfelt, B.1
-
77
-
-
0032250953
-
Consumption self-control by rationing purchase quantities of virtue and vice
-
Wertenbroch K. Consumption self-control by rationing purchase quantities of virtue and vice. Marketing Science 1998, 17:317-337.
-
(1998)
Marketing Science
, vol.17
, pp. 317-337
-
-
Wertenbroch, K.1
-
80
-
-
84919605751
-
More Evidence Challenging the Robustness and Usefulness of the Attraction Effect
-
Yang S., Lynn M. More Evidence Challenging the Robustness and Usefulness of the Attraction Effect. Journal of Marketing Research 2014, 51:508-513.
-
(2014)
Journal of Marketing Research
, vol.51
, pp. 508-513
-
-
Yang, S.1
Lynn, M.2
|