The synthesis of preference: Bridging behavioral decision research and marketing science

Journal of Consumer Psychology

Volumn 18, Issue 3, 2008, Pages 179-186

  Kivetz, Ran ^a   Netzer, Oded ^a   Schrift, Rom ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49749141446     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2008.04.005     Document Type: Article

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