Me, myself, and my choices: The influence of private self-awareness on choice

Journal of Marketing Research

Volumn 46, Issue 5, 2009, Pages 682-692

  Goukens, Caroline ^a   Dewitte, Siegfried ^b   Warlop, Luk ^b,c  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Compromise effect; Consumer choice; Preference formation; Self awareness; Variety seeking

Indexed keywords

EID: 70349932169     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.5.682     Document Type: Article

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