Understanding the mechanism and determinants of compromise effects

Psychology and Marketing

Volumn 22, Issue 7, 2005, Pages 591-609

  Sheng, Shibin ^a   Parker, Andrew M ^b   Nakamoto, Kent ^b  

^a ADELPHI UNIVERSITY   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21344462142     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20075     Document Type: Review

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