Indifference Curves that Travel with the Choice Set

Marketing Letters

Volumn 11, Issue 3, 2000, Pages 199-209

  Drolet, Aimee ^a   Simonson, Itamar ^b   Tversky, Amos ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b STANFORD UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

Author keywords

Attribute values; Choice; Compromise effect; Constructive preferences

Indexed keywords

EID: 0000254125     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008198925117     Document Type: Article

References (15)

1. Ariely, Dan, George Loewenstein, and Drazen Prelec (2000). "Arbitrary Coherence: Duration-Sensitive Pricing of Hedonic Stimuli around an Arbitrary Anchor," Working Paper, Sloan School of Management at Massachusetts Institute of Technology.
2. Bettman, James R., Mary Frances Luce, and John Payne (1998). "Constructive Consumer Choice Processes," Journal of Consumer Research 25, 187-217.
3. Drolet, Aimee and Itamar Simonson (2000). "Use of Absolute Versus Ordinal Values in Consumer Choice," Working Paper, Anderson School at UCLA, Los Angeles, CA, 90095.
4. Green, Paul and V. Seenu Srinivasan (1990). "Conjoint Analysis in Marketing: New Developments With Implications For Research and Practice," Journal of Marketing 54(4), 3-19.
5. Huber, Joel, John Payne, and Christopher Puto (1982). "Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis," Journal of Consumer Research, 9, 90-98.
6. Kahneman, Daniel, Jack Knetsch, and V. Kerry Smith (1992). "Valuing Public Goods: The Purchase of Moral Satisfaction; Comment; Reply," Journal of Environmental Economics and Management 22, 57-94.
7. Kahneman Daniel, et al. (1993). "Stated Willingness to Pay for Public Goods: A Psychological Perspective," Psychological Science 4, 310-315.
8. Nowlis, Steve and Itamar Simonson (1997). "Attribute-Task Compatibility As a Determinant of Consumer Preference Reversals," Journal of Marketing Research 34 (May), 205-218.
9. Prelec, Drazen, Birger, Wernerfelt, and Florian Zettelmeyer (1997). "The Role of Inference in Context Effects: Inferring What You Want from What is Available," Journal of Consumer Research 1 (June), 118-125.
10. Shafir, Eldar, Itamar Simonson, and Amos Smith (1993). "Reason-Based Choice," Cognition, 49(1-2), 11-36.
11. Simonson, Itamar (1989). "Choice Based On Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research 16, 158-174.
12. Simonson, Itamar and Amos Tversky (1992). "Choice in Context: Tradeoff Contrast and Extremeness Aversion," Journal of Marketing Research 29, 281-295.
13. Slovic, Paul (1975). "Choice Between Equally Valued Alternatives," Journal of Experimental Psychology: Human Perception and Performance 1, 280-287.
14. Tversky, Amos, Shmuel Sattath, and Paul Slovic (1988). "Contingent Weighting in Judgment and Choice," Psychological Review 95, 371-384.
15. Wernerfelt, Birger (1995). "A Rational Reconstruction of the Compromise Effect," Journal of Consumer Research 21 (March), 627-633.