Context effects without a context: Attribute balance as a reason for choice

Journal of Consumer Research

Volumn 32, Issue 2, 2005, Pages 213-223

  Chernev, Alexander ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 25144440842     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/432231     Document Type: Review

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