Co-creation and higher order customer engagement in hospitality and tourism services: A critical review

International Journal of Contemporary Hospitality Management

Volumn 28, Issue 2, 2016, Pages 222-245

  Chathoth, Prakash K ^a   Ungson, Gerardo R ^b   Harrington, Robert J ^c   Chan, Eric S W ^d  

^a AMERICAN UNIVERSITY OF SHARJAH   (United Arab Emirates)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ARKANSAS   (United States)

^d HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Co creation; Co creative modalities; Co production; Customer engagement; Experience marketing; Service dominant logic

Indexed keywords

EID: 84955507151     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-10-2014-0526     Document Type: Article

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